Mark Alexander

Led comprehensive product design initiatives, overseeing strategic UX/UI development and driving the creation of a centralized design system for Flexcar's core products.

• Spearheaded the development and ongoing management of a meticulously crafted design system, ensuring consistency, clarity, and adherence to UX/UI principles across all Flexcar products.
• Directed the end-to-end design of the entire web experience for dispatching, tracking, and managing active jobs and drivers, consolidating disparate, outdated platforms into one seamless system.
• Guided strategic user research initiatives, including wireframing, persona development, and usability testing, to inform product decisions and optimize user journeys.
• Collaborated cross-functionally with product management, engineering, and marketing teams to align design strategy with business objectives and accelerate product delivery.

Managed UX design processes and a team of designers, ensuring high-quality user experiences and contributing to product innovation within Flexcar.

• Managed a team of UX designers, providing mentorship and guidance to foster professional growth and ensure high-quality design outputs for multiple product lines.
• Oversaw the execution of complex UX projects, from concept to launch, ensuring alignment with product goals and user needs.
• Implemented best practices for user research and testing, translating insights into actionable design improvements that enhanced user satisfaction.
• Streamlined design workflows and processes, improving team efficiency and accelerating project delivery timelines.

Led key UX design projects and initiatives, contributing to the strategic direction and successful implementation of user-centered solutions at Flexcar.

• Led critical UX design projects, overseeing the full design lifecycle from ideation to final implementation, ensuring pixel-perfect execution and imaginative problem-solving.
• Provided senior-level expertise in user experience strategy, information architecture, and interaction design for complex product features.
• Mentored junior designers and provided constructive feedback, elevating the overall design quality and capabilities of the team.
• Collaborated closely with product managers and engineers to define project requirements and deliver user-centric solutions on schedule.

Directed strategic UX design initiatives and mentored design talent, contributing to enhanced user experiences and product innovation for Zipcar.

• Directed design initiatives for key product features, ensuring user-centered design principles were integrated throughout the development lifecycle.
• Mentored and guided a team of UX designers, fostering a collaborative environment and contributing to their professional growth.
• Translated complex business requirements into intuitive and engaging user interfaces, enhancing overall product usability and user satisfaction.
• Conducted comprehensive design reviews to ensure adherence to brand guidelines and maintain high standards of visual and interaction design.

Designed and optimized user experiences for Zipcar's digital platforms, focusing on usability and intuitive interactions.

• Designed and iterated on key user flows and interfaces for Zipcar's core applications, improving user engagement and conversion rates.
• Developed wireframes, prototypes, and high-fidelity mockups for new features, collaborating closely with product and engineering teams.
• Conducted usability testing and gathered user feedback to inform design decisions, ensuring data-driven improvements.
• Contributed to the evolution of Zipcar's design system, promoting consistency and efficiency across various product touchpoints.

Transformed Agero's web experience and established a robust design system, enhancing consistency and user engagement across all products.

• Created and managed a meticulously crafted design system, bringing consistency, clarity, and well-established UX and UI principles across all Agero products, significantly reducing design debt.
• Designed the entire web experience for dispatching, tracking, and updating active jobs, integrating functionality from numerous disparate, outdated web platforms into one seamless, efficient experience.
• Led foundational UX activities, including producing wireframes, conducting extensive user research, creating detailed personas, and assisting with usability testing to inform product development.
• Collaborated with cross-functional teams to translate complex business requirements into intuitive and accessible user interfaces.